https://www.clarityandco.com/blog daily 0.75 2024-12-11 https://www.clarityandco.com/blog/2019/3/11/echo-range-mx-2rxcs-wbnm9-m55p8-hp35t-el3y9-ds6xn-ggynx-smry3-6xdmc-hnrcr-xywxm-8k7nd-bm5z2 monthly 0.5 2023-06-07 https://images.squarespace-cdn.com/content/v1/5eef9e176ba0cb1b7b90cd9f/b6ac753f-651c-469b-8428-92b4be17e672/SpanishFood.png Blog - How did you get into wine? My story. https://www.clarityandco.com/blog/2019/3/11/echo-range-mx-2rxcs-wbnm9-m55p8-hp35t-el3y9-ds6xn-ggynx-smry3-6xdmc-hnrcr-xywxm-8k7nd monthly 0.5 2023-06-07 https://images.squarespace-cdn.com/content/v1/5eef9e176ba0cb1b7b90cd9f/5a549436-3b3d-4585-93ab-f92d2441c3c9/TradeTasting.jpg Blog - Quick glance | Projects (updated) - It’s all about partnership & a custom approach. https://www.clarityandco.com/blog/2019/3/11/echo-range-mx-2rxcs-wbnm9-m55p8-hp35t-el3y9-ds6xn-ggynx-smry3-6xdmc-hnrcr-xywxm-8k7nd-rg3dn-hmaxa-zh3rz monthly 0.5 2023-01-31 https://images.squarespace-cdn.com/content/v1/5eef9e176ba0cb1b7b90cd9f/91c4f8e0-0320-4e77-a623-27e5aa504c22/ProteaConversation_blogImage.png Blog - Protea Conversations: On Marketing, Wine, and Starting Clarity & Co - This conversation with Protea Financial can also be found on their website here. Check them out! https://www.clarityandco.com/blog/2019/3/11/echo-range-mx-2rxcs-wbnm9-m55p8-hp35t-el3y9-ds6xn-ggynx-smry3-6xdmc-hnrcr-xywxm-8k7nd-rg3dn-hmaxa monthly 0.5 2023-01-31 https://images.squarespace-cdn.com/content/v1/5eef9e176ba0cb1b7b90cd9f/cfb24381-b19f-4049-8c5a-a795baccce9d/Communication.jpg Blog - Speak the Same Language as your Sales & Marketing Counterparts - The Wine Industry has a common language, but do we use it between different disciplines? Stick to 3 rules to empower your colleagues…so that they can help you do your job better. https://images.squarespace-cdn.com/content/v1/5eef9e176ba0cb1b7b90cd9f/228cbeb2-af1a-4b81-a826-8e55c1a967bd/3+rules.jpg Blog - Speak the Same Language as your Sales & Marketing Counterparts - Here are more details on the 3 rules to speak the language of Sales & Marketing, and empower them to help you. https://www.clarityandco.com/blog/2019/3/11/echo-range-mx-2rxcs-wbnm9-m55p8-hp35t-el3y9-ds6xn-ggynx-smry3-6xdmc-hnrcr-xywxm-8k7nd-rg3dn monthly 0.5 2023-01-23 https://images.squarespace-cdn.com/content/v1/5eef9e176ba0cb1b7b90cd9f/3719a7e2-0da6-4c3e-98b8-072e731ef670/3Images.jpg Blog - HAPPY NEW YEAR 2023! - In 2023 I look forward to more work with wonderful clients, new discoveries, and collaborations near and far. I hope we cross paths in person one day soon. https://images.squarespace-cdn.com/content/v1/5eef9e176ba0cb1b7b90cd9f/a91b5d1b-a8ce-4e9f-98e0-485bd122cd59/StraightCard.png Blog - HAPPY NEW YEAR 2023! - A Personal Message from Theresa Wray https://images.squarespace-cdn.com/content/v1/5eef9e176ba0cb1b7b90cd9f/95c7639f-c409-49fd-897b-f61227047fc9/3.jpg Blog - HAPPY NEW YEAR 2023! - If we are not connected yet, I occasionally post updates on Instagram @ClarityandCo750 or LinkedIn. https://www.clarityandco.com/blog/2019/3/11/echo-range-mx-2rxcs-wbnm9-m55p8-hp35t-el3y9-ds6xn-ggynx-smry3-6xdmc-hnrcr-xywxm monthly 0.5 2022-12-28 https://images.squarespace-cdn.com/content/v1/5eef9e176ba0cb1b7b90cd9f/c6c30428-ab83-4ee3-b752-6701c75d7315/EuropeCollage.png Blog - Europe Visit | Talking US Market Aspirations - Big picture professional mission: to support wine & spirits brands with their US market aspirations https://www.clarityandco.com/blog/2019/3/11/echo-range-mx-2rxcs-wbnm9-m55p8-hp35t-el3y9-ds6xn-ggynx-smry3-6xdmc-hnrcr monthly 0.5 2022-09-28 https://images.squarespace-cdn.com/content/v1/5eef9e176ba0cb1b7b90cd9f/f58f7445-27de-4560-951f-dc736fcd3510/Podcast-noImage.png Blog - Podcast with VINTed: Developing Savvy Marketing Plans - “Theresa shares the inspiration behind Clarity & Co, the various challenges she helps brands maneuver, and why clarity and collaboration are vital to a brand’s success.” - Scout Driscoll, Owner of VINT Studio https://www.clarityandco.com/blog/2019/3/11/echo-range-mx-2rxcs-wbnm9-m55p8-hp35t-el3y9-ds6xn-ggynx-smry3-6xdmc monthly 0.5 2022-08-12 https://images.squarespace-cdn.com/content/v1/5eef9e176ba0cb1b7b90cd9f/a07d6e9f-d7cf-4a73-b73f-729a51837428/BrandBuildingBlocks.PNG Blog - Brand Building Blocks for launching or starting a new chapter - Brand building is a long game. Play it well by finding the right partners. https://www.clarityandco.com/blog/2019/3/11/echo-range-mx-2rxcs-wbnm9-m55p8-hp35t-el3y9-ds6xn-ggynx-smry3 monthly 0.5 2022-05-09 https://images.squarespace-cdn.com/content/v1/5eef9e176ba0cb1b7b90cd9f/4a44acfe-0d18-42b6-baa3-fa3725526cf6/Consulting.Anotherdimension.png Blog - Consulting for Wine, Spirits, and Beyond: Another Dimension - Good energy is an essential - and yet intangible - quality in consulting relationships. https://www.clarityandco.com/blog/2019/3/11/echo-range-mx-2rxcs-wbnm9-m55p8-hp35t-el3y9-ds6xn-ggynx monthly 0.5 2022-02-08 https://images.squarespace-cdn.com/content/v1/5eef9e176ba0cb1b7b90cd9f/a69ae469-2c4c-4daa-860f-45cf90889b59/ProjectApproach.png Blog - Project Approach: How does it work with Clarity & Co? - It starts with a conversation. https://www.clarityandco.com/blog/2019/3/11/echo-range-mx-2rxcs-wbnm9-m55p8-hp35t-el3y9-ds6xn monthly 0.5 2021-12-16 https://images.squarespace-cdn.com/content/v1/5eef9e176ba0cb1b7b90cd9f/08088260-d0e9-4cae-9692-d422881d229f/FourStrategies3.png Blog - 4 Ideas to Enhance Your Brand Presence with Distributors - It’s time to infuse some energy and liveliness into your brand, in partnership with your distributors. https://www.clarityandco.com/blog/2019/3/11/echo-range-mx-2rxcs-wbnm9-m55p8-hp35t-el3y9 monthly 0.5 2021-10-29 https://images.squarespace-cdn.com/content/v1/5eef9e176ba0cb1b7b90cd9f/1631291689524-ONBJAK5S5CS7619DITO5/CoreValues.png Blog - Evaluating Business Core Values - Don’t forget to look closely at your core values - for yourself, your team, or your brand. https://www.clarityandco.com/blog/2019/3/11/echo-range-mx-2rxcs-wbnm9-m55p8-hp35t-kenmy monthly 0.5 2021-09-21 https://images.squarespace-cdn.com/content/v1/5eef9e176ba0cb1b7b90cd9f/1631293638682-CMDKO7X347FOBG2LTVMT/Project+List.png Blog - Project List - 2021 Highlights - Some clients find it most useful to follow their new guideline as an internal road map. Others like to move together into a project management and implementation phase. https://www.clarityandco.com/blog/2019/3/11/echo-range-mx-2rxcs-wbnm9-m55p8-hp35t monthly 0.5 2021-09-10 https://images.squarespace-cdn.com/content/v1/5eef9e176ba0cb1b7b90cd9f/1623448438373-41PZDZX80S5J208PLF5I/Communication+Matters.png Blog - The Case for Communication to Empower your Business - Quality messaging will transcend the emergence of new sites, social platforms, media outlets, online shops, virtual experiences, and whatever comes tomorrow. https://www.clarityandco.com/blog/testimonial-highlights monthly 0.5 2021-06-11 https://images.squarespace-cdn.com/content/v1/5eef9e176ba0cb1b7b90cd9f/1621631103203-PYAHWWNB7WA8BL32WRE7/2.a.png Blog - Testimonial Highlights https://images.squarespace-cdn.com/content/v1/5eef9e176ba0cb1b7b90cd9f/1621631103512-AEOUQFI12TLH16GH9BZM/2.b.png Blog - Testimonial Highlights https://images.squarespace-cdn.com/content/v1/5eef9e176ba0cb1b7b90cd9f/1621886294970-K5EXB6L3DYF4GOQAR708/4.a.png Blog - Testimonial Highlights https://images.squarespace-cdn.com/content/v1/5eef9e176ba0cb1b7b90cd9f/1621631105941-WFYQA1HGXFQVNKMHHMQA/4.png Blog - Testimonial Highlights https://images.squarespace-cdn.com/content/v1/5eef9e176ba0cb1b7b90cd9f/1621631106916-79OSR7NZ1KS55GPFKH1J/5.png Blog - Testimonial Highlights https://images.squarespace-cdn.com/content/v1/5eef9e176ba0cb1b7b90cd9f/1621631106597-0RJVKROEXZ8MFZKFSKXT/6.png Blog - Testimonial Highlights https://www.clarityandco.com/blog/2019/3/11/echo-range-mx-2rxcs-wbnm9-m55p8 monthly 0.5 2021-06-11 https://images.squarespace-cdn.com/content/v1/5eef9e176ba0cb1b7b90cd9f/1613662173773-UWJTL9GST31PCMMDL1KH/ShiftingStrategy_blogpost_optimized.png Blog - Shifting Strategy for Premium Wine Brands - Priorities falling where marketing, operations, and sales intersect https://www.clarityandco.com/blog/2019/3/11/haauknee-slabs-az-sntak-hw35p monthly 0.5 2021-02-18 https://images.squarespace-cdn.com/content/v1/5eef9e176ba0cb1b7b90cd9f/1613662137003-9HJ2T2LR461TEZYEE4XO/blog+image_WSETpost_optimized.png Blog - WSET 3 certified, with distinction https://www.clarityandco.com/blog/2019/3/11/echo-range-mx-2rxcs-wbnm9 monthly 0.5 2021-09-10 https://images.squarespace-cdn.com/content/v1/5eef9e176ba0cb1b7b90cd9f/1609358293401-G7LWEGFX2XM8D4W7VT50/Community_image.jpg Blog - Partnership and Community - “The favorite movement I’m carrying with me into 2021 is building community.” https://www.clarityandco.com/blog/2019/3/11/monmouth-glacier-ak-sy7cd-djkbm monthly 0.5 2021-01-04 https://images.squarespace-cdn.com/content/v1/5eef9e176ba0cb1b7b90cd9f/1608850727803-PNLQAKYSHYQ4BTTEXC6U/Rockys+Wine+Shop.png Blog - The Importance of Trade Relations and US Market Management “This challenging step, after the wine departs the cellar and before it reaches the consumer, is also the place where opportunity awaits.” https://www.clarityandco.com/blog/2019/3/11/zrmanja-falls-croatia-f3exm-z3nht monthly 0.5 2021-01-04 https://images.squarespace-cdn.com/content/v1/5eef9e176ba0cb1b7b90cd9f/1609792803985-W2QQAUEY0WN5D2P1WQ08/forBlog_withBorder.png Blog - On Clarity & Collaboration - “Clarity & Co’s mission is to offer marketing, trade relations, and project management services to the premium wine industry, and to do so with clarity and collaboration, or Clarity & Co.” https://www.clarityandco.com/home daily 1.0 2024-12-11 https://images.squarespace-cdn.com/content/v1/5eef9e176ba0cb1b7b90cd9f/1603902672404-1HNB3MKE48WS12WCK32N/ClarityandCo_TheresaWray_Homepagethumbnail4077.jpg Home - Get to know me My background includes a mix of corporate know-how, California roots, and global understanding. We might have a lot in common. https://images.squarespace-cdn.com/content/v1/5eef9e176ba0cb1b7b90cd9f/1603854400472-2NDOOX6XPF96QMPDDT4J/ClarityandCo_Wine_Homepagethumbnail.jpg Home - A clear & collaborative approach Clarity & Co offers marketing consulting and project management for import and domestic wine brands. We live in a changing world. You may want to take your initiatives to the next level, make a plan for the next couple years, or lean on outside support for a particular project. https://www.clarityandco.com/about daily 0.75 2023-02-17 https://images.squarespace-cdn.com/content/v1/5eef9e176ba0cb1b7b90cd9f/1603855345842-Y8XEE02UU48BPX6F9VUX/ClarityandCo_TheresaWray_About4301.jpg About - Theresa Wray Owner, Clarity & Co https://www.clarityandco.com/services daily 0.75 2021-10-29 https://www.clarityandco.com/contact daily 0.75 2020-12-30 https://www.clarityandco.com/launch-page daily 0.75 2020-09-23 https://images.squarespace-cdn.com/content/v1/5eef9e176ba0cb1b7b90cd9f/1594910521935-CIJGMIHA6S3N4LF1HBIZ/IMG_2117.jpg Launch page - Coming Soon. Clarity & Co offers marketing and project management for the premium wine industry.